As Senior Marketing Specialist at Magnolia Trust Company, Yasmeen Callum plays a pivotal role in overseeing and executing the company’s marketing strategy across various channels. Her day-to-day responsibilities include managing digital marketing campaigns, overseeing content creation, coordinating branding efforts, and analyzing market trends to optimize outreach and engagement.

Before joining Magnolia Trust Company, Yasmeen spent eight years in commercial real estate, where she managed a portfolio of over 25 retail shopping centers across the Southeast. In that role, she developed keen skills in project management, client relations, and market analysis—skills that have proven invaluable in her marketing career.

Yasmeen holds a Bachelor of Arts in Public Relations from the University of Georgia, where she developed a strong foundation in communications and brand management.

In her free time, Yasmeen enjoys spending time outdoors with her husband, Nick, their daughter, Olivia, and dog, Que. Yasmeen is also passionate about cars, unwinding with a good book, and experimenting with new recipes in the kitchen.